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Spate Identifies Top-Two Growing Fragrance Scents On Search In The US

Fragrance trends come and go, but classics linger.

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By: Lianna Albrizio

Associate Editor

Fragrance trends change with the seasons, but scent profiles have their own lingering evolutionary existence. This winter 2023, Gen Zers – who comprise the largest age group sweet on smelling good – are basking in the classics: vanilla and musk. On Cloud Nine With Vanilla According to beauty trend tracker Spate, vanilla has long been a staple on all beauty enthusiasts’ vanities and the unofficial spokesperson for Bath and Body Works, taking over from Japanese cherry blossom. There are ni...

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